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Avon prides itself in being “the company for women”—helping determined women all over the world realize their dreams through empowerment. In the Philippines alone, its name is synonymous to beauty and its legacy is deeply-rooted and is only getting stronger. Ask your mother or lola about Avon and they are sure to know about its mission and vision of providing individuals the opportunity to earn in support of their well-being and happiness; to serve families by providing products of the highest quality; and to meet the obligations of corporate citizenship by contributing to the well-being of society and the environment, among others.

But perhaps what’s even more impressive is the fact that Avon is the leading corporate supporter globally in the crusade against breast cancer, having raised and donated more than $185M since 1992.

Determination is the word and Avon has this as it seeks to end the disease with its Kiss Goodbye to Breast Cancer (KGBC) 2014 campaign.

Avon’s Pink Walk and Run (WAR) Against Breast Cancer is now on its 12th year here in the Philippines and it was launched recently at the Philippine Army Officers’ Clubhouse in Fort Bonifacio where a briefing was held in true military fashion.

Attendees were educated on the paramount importance of early detection and regular self-breast exams to combat breast cancer.

Avon Philippines President and General Manager Julie Tatarczuk served as Commander-in-Chief, who briefed the attendees on this year’s campaign and the global beauty brand’s unwavering commitment against the disease.

“I am grateful for the opportunity to stand before all of you today and invite you on Avon’s important mission,” Ms. Tatarczuk said. “This mission entails all of us to join a war. A war all of us need to be a part of because it can hurt the people we love. It is time that we fight back. It is time we provide people with the ammunition to survive the disease.”

“This year, we are waging an all-out war. We leave no woman behind. The Avon Pink WAR is proof that as the company for women, Avon will never back down from the fight against breast cancer. We encourage everyone present today to stand with us as part of the Pink Army and help us spread awareness on this disease. Through early detection and regular self-breast checks, we can win this war against breast cancer.”

KGBC ambassador Solenn Heussaff likewise taught the attendees the Dibdiban Dance, which creatively teaches how to do self-breast exams. Watch the dance in the video below:



“The dance is more than just entertainment. It’s a call to spread awareness on breast cancer. Avon wants women to be familiar with their bodies and regularly conduct self- breast exams. This is our most powerful weapon and the more women know about this, the better our chances of scoring sweet victory against the disease,” said Ms. Heussaff.

Kris Bernal, Solenn Heussaff, Avon Philippines President and General Manager Julie Tatarczuk, and Rocco Nacino 
during the launch of the 2014 Kiss Goodbye to Breast Cancer campaign.

Solenn will be joined by fellow GMA 7 stars Kris Bernal, and Rocco Nacino in the frontlines of the ultimate battle which will take place at the SM Mall of Asia Grounds on October 12. The battle will consist of the Walk and Run (WAR) events where brave souls can enlist in the Pink Army to join the cause.

Yours truly and Solenn Heussaff. Men, too, can join the fight against breast cancer by showing support and care in any form to their loved ones and friends who may be going through this disease.

Enlistment fee is Php550 for the 5k run and Php700 for the 10k run. The fee is inclusive of the AVON WAR Kit, which includes a singlet, race number, and giveaway. Those joining the Walk can enlist for Php299, inclusive of a WAR shirt. Supporters can also purchase a Limited Edition Skin-So-Soft Lotion made for KGBC at Php 300 to help the cause.

Uniting with Avon in combat are the Philippine Cancer Society, GMA Network, Inc., SM, and Ford Philippines. Proceeds from the WAR will go to the Philippine General Hospital (PGH) Breast Care Center and selected provincial hospitals.

(Main photo caption: Solenn Heussaff teaches how women can do a regular self-breast exam)

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