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“A disease with unknown causes is very difficult to treat. This is the case with alopecia areata,” said Dr. Rica Mallari of the Philippine Dermatological Society.

Alopecia areata is an autoimmune disorder where the immune cells of the body go against the hair follicles making the hair strands weak at the base and easy to pluck. It is characterized by bald patches on the scalp that may join together and eventually render an individual hairless. Alopecia areata and may also attack other hairy parts of the body such as the eyebrows and pubic area.

Alopecia has many types, among them are pattern hair loss or common baldness; telogen effluvium or temporary hair shedding; and alopecia areata which is considered the hardest to treat.

“The disease has a genetic predilection, meaning there are more chances of getting it if there is a family member affected. It is however, not infectious as no organisms are involved. Though inconclusive, extreme stress is said to trigger the condition in genetically susceptible individuals,” added Mallari.

Alopecia areata is generally asymptomatic – the patient is often unaware of his bald patches because there are no symptoms of pain or itching. Although some complain of a tingling sensation before a patch appears.

Alopecia can affect both men and women at any age. Its onset cannot be prevented and there are no studies to prove that healthy lifestyle can help cure the disease.

“There are a number of treatments and products for different types of alopecia depending on the case. It is important that the affected individual seeks help from an expert, preferably from a dermatologist of the Philippine Dermatological Society so that the condition can be evaluated and proper advice can be given,” said Mallari.

Among the products available in the market today is Novuhair. Dubbed as nature’s answer to hair loss, Novuhair is made from all-natural ingredients, including moringa oleifera, panax ginseng, virgin coconut oil, as well as the essential oils of rosemary, peppermint and lavender. Collectively these ingredients help improve blood circulation and increase nutrient flow to the scalp.

Moringa oleifera or malunggay is one ingredient that helps restore the skin’s condition and prevent falling hair. Sweet almond oil, another ingredient, is a moisture-rich oil that contains vitamins A, B1, B6 and E, as well as minerals such as magnesium and iron. Scientifically known as prunus amygdalus, sweet almond oil easily penetrates the hair shaft and follicles, relieving hair dryness and itching and providing nourishment to the hair to promote hair growth.

Lavender helps relieve itching, and like rosemary, another ingredient, it contains properties that help combat dandruff and disinfects the scalp. Lemongrass helps clean the scalp’s pores, while peppermint is known to slow the growth of bacteria and fungi, aside from having a relaxing effect on the muscles.
Novuhair users already notice a decrease in hair loss after only just one week. Hair growth becomes evident with regular use of the product. Once desired results are achieved, Novuhair may still be used as hair and scalp maintenance.


In response to growing demand from its users both here and abroad, Novuhair is now available in a special 2-in-1 Plus One pack, a combo inclusive of Novuhair Shampoo, Topical Scalp Lotion, plus an additional bottle of Novuhair Shampoo.

Just recently, Novuhair introduced two of its latest endorsers – TV host Kim Atienza and singer-songwriter Abby Asistio.

Atienza, fondly referred to as 'Kuya Kim’, is an advocate of true health and wellness. He believes in the use of all-natural ingredients and Novuhair is as natural as a hair remedy could get.


Meanwhile, Abby Asistio knows how it is like to live without hair. She has suffered from alopecia areata at a very young age, and until recently, has lived bald under wigs, hats and bandanas. Today, with the help of Novuhair, the entertainer is experiencing hair growth on her scalp for the first time in years.

Novuhair Topical Scalp Lotion is available in all Mercury Drug Stores and other leading drug stores nationwide as an individual purchase, part of a combo pack that includes a bottle of Novuhair Herbal Shampoo, and a 3-in-1 pack that includes the herbal shampoo and herbal conditioner.

For more information visit www.novuhair.com, like the brand’s official Facebook Page at Novuhair Official, and follow it on Twitter at @NovuhairUpdates. You may also call the Novuhair hotlines at 4136570 and 09228830575.

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