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Posted by Dexter Matilla - - 0 comments

The British Fashion Month was launched recently at SM Aura and it is the penultimate event leading to the Grand British Festival from March 7-9 at Bonifacio Global City.

(British Fashion Month 01.jpg) British Ambassador Asif Ahmad (centre) with live mannequins showcasing some of the British brands involved: (from left) Lee Cooper, Speedo, Marks & Spencer, River Island, TM Lewin and Warehouse. Clarks shoes are also part of the roving display which marks British Fashion Month and will go around selected SM SuperMalls: SM Aura Premier (10-14 Feb), SM Mall of Asia (19-23 Feb), SM Megamall (26 Feb-2 Mar) and SM North EDSA (5-9 March) . This event is part of 'This is Great Britain', a five-month celebration of the best of British business and culture organised by the British Embassy Manila and its partners.

British Ambassador Asif Ahmad was on hand to highlight the activities so far of their "This is GREAT British Campaign" that began last October as part of the UK-Philippines Friendship Week.

"In the last five months we have shown you British creativity, entrepreneurship, education, food, and now fashion," Ambassador Ahmad said. "Britain is a world leader in fashion. Almost every new fashion trend started in the UK."

He added that he has seen Filipinos adopting British Fashion by wearing brands such as Marks & Spencer, Lee Cooper, T.M. Lewin, or even tops featuring the Union Jack. And in this age of "selfie", the British Embassy is inviting everyone to show their fashion style by joining their Twitter contest.

Here's how to enter:

* Contest participants must follow British Embassy Manila on Twitter: @ukinphilippines
* Have a photo of yourself taken at the British Fashion month wall found in the British Fashion Month exhibit in the following SM malls:

SM Aura, Ground Floor Atrium (10 – 14 February)
SM Mall of Asia Main Atrium (19 – 23 February)
SM Megamall Mega Fashion Hall (26 Feb – 2 March)
SM North Edsa – The Block Atrium (5 – 9 March)

Note: For this contest, group photos will not be accepted.

Upload your photo with the hashtag #BritishFashionMonthPH and tag the British Embassy @ukinphilippines and participating British brands who are giving away merchandise:

Marks & Spencer Philippines (MarksSpencerPH)
Body Shop Philippines (TheBodyShopPH)
Lee Cooper Philippines (#LeeCooperPH)

* Entries can be submitted from 08:00 (Philippine local time and date) on 12 February 2014. The competition closes at 11:59 on 2 March 2014 (Philippine local time and date). Entries received after this time will not be considered.

Guidelines of Twitter voting:

* The photo with the most number of ‘Favorites’ will be declared the winner

Important Note: In order for us to calculate the number of favourites your entry got, your profile must be public.


There will be 5 winners. Winners will be announced on the British Embassy’s social media pages on 4 March 2014.

Each winner will receive exclusive merchandise from Marks & Spencer Philippines, Lee Cooper Philippines and The Body Shop, Philippines.

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