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Posted by Dexter Matilla - - 0 comments

For as long as I can remember, I've been witness to Freeway's very successful National Artist Collection Series, which I think was around 2009. The collections honoring Filipino National Artists have always been a hit and fashionistas--now fashionalistas--now look forward to it every year.

Perhaps its because the designs are really wearable, and I do appreciate the well-cut dresses when I see women wearing it, and it's really distinguishable when I see it worn on a normal day. And it's really in the way Freeway has handled the works of the artists. During the launch of its collections, I make it a point to ask relatives of the artists to find out what they think about their loved ones' works as translated into fashion and it's always the same for everyone. That it's a proud moment for them to be there that day and to see how current still the artists' masterpieces are.

Four years later, Freeway for all its innovation is still going strong and for Holiday 2013, it went all out in honoring none other than the great Filipino maestro Juan Luna.

Known for masterpieces such as Spolarium, Death of Cleopatra and Battle at Lepanto, Freeway presents some of his works through a collection consisting of casual knit tops, corporate tops, jumpsuit and tailored dresses for ladies, plus a few men’s graphic tees. Ranging from casual to semi-formal, the pieces consist of different styles and trends that the modern Filipina will surely love to wear.

Halter Top with Hemband & Una Dama Francesca

Shortsleeves Dress with Artwork

Shortsleeves Tee with Espana y Filipinas

Sleeveless Dress with A Roman

Sleeveless Dress with Una Dama Francesca

Sleeveless Jumpsuit with Fencing Position

Sleeveless Top with Various Subjects

And of course, here are something for the men and a couple of accessories as well.
Shortsleeve Mens Tee with Artwork
Mens Shortsleeve Tees with Fencing Position
Long Necklace with pendant I am Cold

iPhone 5 Case Espana y Filipinas

Mouse Pad with El Flautista
With its interesting mix of fabrics ranging from techno knits, stretch georgettes, satinized twills, and stretch poplins, the collection was perfected to flatter the figure, with all pieces using comfortable stretch fabric. As for the color palette, the collection uses a balance of warm and dark tones such as brown, black, dark blue mixed with pops of bright colors such as red, yellow and more. The prints translated onto these pieces are a presentation of some Luna’s works including El Flautista, I am Cold, Una Dama Francesca, Espana y Filipinas, Fencing Positions, Various Subjects and A Roman, all of which can be found in the Lopez Memorial Museum’s special exhibit. 

With the Juan Luna Collection, Freeway continues to revolutionize the meaning of fashionalism and instill in the hearts of many Filipinos their culture and heritage.

If you want to give these as gifts for the holidays, Freeway's Juan Luna Collection offers unique and memorable gift items such as the popular canvas printed shopping bags, coin trays, Iphone cases and more. It also comes with a special packaging to make for one awesome gift that blends art, history and fashion.

You can actually shop online for these pieces by going to or by visiting You can also follow Freeway on Twitter and Instagram @FreewayOnline.

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