In the first campaign since his appointment as Artistic Director of DIESEL, Nicola Formichetti is collaborating with a group of extraordinary dancers to celebrate the new Jogg Jeans collection, emphasizing movement, comfort and style and show that you can do anything in these jeans. The unique flexible material of Jogg Jeans denim is revealed through an explosive interplay of classical and street-based dance.
The focus is on shape and movement - exploring the surreal flexible denim 'look' of Jogg Denim. The movement emphasizes the extremes - pushing the human body to the limits of shape and form. You can do anything in Jogg Jeans.
To complement the Jogg Jeans campaign and encourage social engagement Nicola Formichetti created a series of short films set to Azealia Banks new song “ATM Jam”.
Nicola looked to the cast as his inspiration for how they moved, danced and felt in the denim. The energy is high and the style is free – pushing the experience of dance on the world’s streets into the fast page of digital and fashion.
Jogg Jeans puts the durability of Diesel denim into motion. A cutting edge crossbreed between jeans and activewear, crafted in a unique fabric that weaves together the style of denim with the versatility of jersey, it’s the original hybrid jean. You now have the freedom to move like never before.
In the Philippines, Diesel is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at The Power Plant Mall, Bonifacio High Street Central, Greenbelt 3 and Shangri-La Plaza Mall.