Recently, adidas threw a bash to officially open its newest store at the heart of Bonifacio Global City in Taguig. The retail outlet carries various lines of adidas shoes and apparel including: basketball, running, training, football, and Originals.
Hosted by Rjay Ty, Wave 89.1’s best new artist for 2012, the event was graced by top models, celebrities, and media. One hundred attendees for the night were given balloons that contained adidas discount coupons by event staff in colorful running attire
A fashion show presenting the different collections adidas has to offer featured models like Rocky Salumbides and Luke Jickaine, and former Binibining Pilipinas Marie Ann Umali. The catwalk, painted in adidas’ trademark 3 stripes, allowed models to traverse from the store’s interiors to the program area along the Two Parkade walkways in BGC.
After which, guests danced and partied to the tunes of DJ Nix Dam P, champion of the Best Buy DJ Spinoff in Los Angeles. Beatbox Philippines also put on a show by challenging the DJ to a battle as they made renditions to songs from adidas global ambassadors.
“It’s not just about being an athlete or being into sports. The new adidas outlet will further promote the importance of having an active, healthy lifestyle, which Bonifacio Global City has successfully fostered,“ said adidas Philippines’ Brand Activation Manager, Adrien Semblat.
Bonifacio Global City is quickly becoming the new hub for residences, offices, and retail. The community has basketball courts, a gym, and a football field nearby. Apart from that, wide sidewalks surround the area, which is great for running activities. The new adidas store is a perfect fit for the area, because it caters to anyone that has a healthy and sporty lifestyle.
The new store is located at Two Parkade, 30th St. corner 7th Ave., Bonifacio Global City.
For more updates, follow adidas Philippines at facebook.com/adidasPhilippines.
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adidas Bonifacio Global City Store facade
George Youssef, Country Manager, and Jason Gervasio, Brand Communications & Sports Marketing Manager of adidas Philippines
DJ Nix Dam P rocked the house with his wild mixes
Ribbon untying with Connie Ratunil, Visual Merchandising Manager; George Youssef, Country Manager; and Maila Mupas and Christina Narvaez, from the Retail Division of adidas Philippines
A model waiting his turn to walk the ramp
A male model showcasing the latest adidas Originals footwear and apparel
Head to toe in adidas football attire
The catwalk continues inside the store
A female model fully clad in adidas women's apparel
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