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Posted by Dexter Matilla - - 0 comments

Filipinos love music. Period. And our taste in music spans across a wide range of genre. Nowadays, the brand and style of headphones or earphones one uses is a statement all to itself and with the launch of Skullcandy's latest line, there's now more reason for Filipinos to love music and be stylish at the same time. 

“Filipinos have extensively patronized our products. The love for music and style is so intertwined, it’s fascinating,” says Skullcandy’s Business Development Manager, Kris Altenburger. He adds, “Even Ellen Degeneres confirms (on Twitter) that some of the best singers are actually from this part of the globe. In addition, Filipinos are renowned creators and consumers of music, and there is definitely a natural affinity between the Philippines and Skullcandy.”

Skullcandy’s line of products involves earphones and earbuds, on-ear headphones, and over-ear headphones. Some headphones come with built-in microphones that can be used with multimedia phones, or MP3 players. Similar to the headphones, earphones can be customized for that perfect fit, as some have interchangeable buds. They also offer optimum sound, from controllable subwoofers, to noise-reduction headphones, to iPod controls.

Ron Basilio, Marketing Manager of Rains International Corporation, Skullcandy’s local distributor, shares his thrill for the expansion plans. “We are in touch with many retail outlets, malls, and specialty shops to make Skullcandy accessible for more Filipinos to enjoy. We live and breathe music, so there’s always a need for quality audio products, and that’s what we have for them.”

Skullcandy is now widely available in 59 stores nationwide. This 2012, Rains International projects that it will be located in at least 300 stores within Metro Manila, and 50 stores in the provinces.

“Skullcandy’s partnership with Rains International reinforces our commitment to further expand the brand and align ourselves in markets that reflect our passion for sound, sport, and fashion. We believe Rains has the market experience, knowledge, and reach that will enable our goal of becoming a music and fashion staple among Filipinos,” Altenburger says.

Living up to its mantra, “every revolution needs a soundtrack,” Skullcandy comes fit for everyone with different lifestyles. The skull logo has become an icon, a rebellion that demands a control for a personal music experience.

And now, my faves in no particular order:

ICON2 Gridlock w/mic 

 Agent Terje

Aviator Brown

 Aviator White
FMJ Chrome w/mic

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