Multiply CEO and founder Peter Pezaris shake hands with Go Negosyo's Joey Concepcion as Multiply Philippines Country Manager Jack Madrid looks on
Text and photos by Dexter R. Matilla
Editor, TWEAK Magazine
Multiply, which started out as a social networking site when it was launched seven years ago, has now undergone a major rebranding—at least in the Philippines. While still maintaining the social networking aspect of the site, Multiply now deems itself as the largest online shopping destination in Southeast Asia as it caters to the growing demands of people that utilize the portal as a venue for Filipino entrepreneurs.
As a testament to this, Multiply formally opened its Philippine office at the Hanston Square in Ortigas last August 2 with founder and CEO Peter Pezaris leading the opening.
“We see tremendous business potential for Multiply in the Philippines given the size of our community here,” Pezaris said. “Since launching the e-commerce platform, Multiply has grown rapidly and showed significant results as both buyers and sellers are embracing social commerce.”