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Posted by Dexter Matilla - - 0 comments

The constantly changing business climate demands that we optimize available resources to meet our target market.  Recession or not, businesses need to focus on reaching customers where they are, with exactly the things they need to know.  Public relations presents the tools one needs to better communicate what a company can offer.

The International Public Relations Association (IPRA) Philippines  and the Public Relations Society of the Philippines (PRSP) invite entrepreneurs, PR practitioners, students and organizations to learn from the best in media, communications and business fields in “Make PR Work for Your Business,” a seminar on April 22, 2010, Thursday,  8AM to 5PM at the SMX Convention Center.

IPRA Philippines chairperson Edd Fuentes said, “The seminar will equip participants with the basics of PR practices and how this knowledge can be wielded for growing their business.  The seminar will also bring to light the role of mass media, and tackle the relevance of traditional and non-traditional media in reaching customers.”

PRSP president Butch Raquel reiterated that the seminar will highlight the importance of utilizing the latest in digital media and social networking in improving today’s business communications.

Scheduled to share his knowledge and expertise on the subject is Rene Nieva, president and chairman of Perceptions, Inc., who will speak on “PR 101:  How PR Can Improve Your Business.”

Notable PR practitioners to share their experiences and answer questions from the audience are IPRA members Max J. Edralin Jr., consultant for the Bangko Sentral ng Pilipinas; Joy Buensalido, president and founder of Buensalido and Associates; and Millie Dizon, SM vice-president for the Marketing Communications Group.

“The Importance of Traditional Media in Doing Business” will be explained by Mon Jimenez, founder and head of WOO Advertising.  Mr. Jimenez has built a stellar career in advertising and marketing.

Respected tri-media practitioners, Philippine Daily Inquirer editor Corrie Narisma and RGMA Network vice president Mike Enriquez will sit down to discuss “What Makes News?”.

“Media Analysis” will be tackled by Jay Bautista, executive director of Nielsen Media Research Philippines.

“The Role of New Media,” a subject whose time has come for many marketers, will be presented by Rupert Japlit, general manager of Rogue Digital Agency.

The new wave in marketing and communications, “Social Networks,” will be undertaken by Carlo Ople, managing director of Catalyst Interactive Marketing.

An early bird rate inclusive of snacks and lunch is at P3,500 per participant available until April 15, 2010.  Regular rate of P4,000 per participant applies after.

For registration details, contact Ms. Sheena Ramos of IPRA/FuentesManila at 8939355 and 8163109 or Ms. Sonia Tejada at 6380010.

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