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With the introduction of Smile Shutter™ technology on Sony Ericsson Cyber-shot phones, Sony Ericsson brings everyone a unique opportunity to smile for an important cause. Sony Ericsson embarks on a campaign to collect a million smile photos to raise a million pesos for UNICEF, and spread the smiles all over the Philippines, if not to all corners of the globe.

For every smile photo collected through Smile Booths in selected SM Malls, in Smiles Zones in Sony Ericsson Experience Shops, and through smiles4unicefphils@gmail.com, the project will donate PhP 1 million pesos to UNICEF.

Additionally, for a PhP 20 donation, a donor will be entitled to a Digiprint photo printout, a spot on the Smile Wall, and a raffle ticket to win a Sony Ericsson C510 Cyber-shot phone.

By simply smiling, you can spread the smiles and raise a million for our children from now until June 30, 2009 .

Donating a smile

There are three venues for your smile donations to Spread The Smiles:

Sony Ericsson Experience Shops – Try new Sony Ericsson phones in shops across the country and say cheese at the shop’s Smile Zone. Get a good look and feel for the latest Sony Ericsson handsets, get a demonstration of Smile Shutter and other amazing imaging features. Then strike a pose and smile for a cause.

Sony Ericsson Experience Shops are located in:

  • Cyberzone, SM City North EDSA
  • Cyberzone, SM Megamall
  • SM Mall of Asia
  • Robinsons Galleria
  • Robinsons’ Place Ermita, Manila
  • Greenbelt 1, Makati
  • Digital Exchange, Glorietta 3
  • Trinoma Mall
  • Ayala Center , Cebu
  • Cyberzone, SM City Cebu
  • SM Pampanga, Angeles City
  • Gaisano Mall, Davao City
  • NCCC Mall, Davao City
  • Limketkai Mall, Cagayan de Oro City
  • SM Marikina
  • SM City Bacolod
  • SM City Davao

Smile Booths at SM Malls – Visit a participating SM Mall on selected dates and check out the Smile Booths. Nine SM Malls will feature a Smile Booth where you can have your smiles captured with Sony Ericsson phones. A PhP 20 donation will get you a Digiprint copy while you wait, a spot on the Smile Wall, and a raffle coupon to win the new Sony Ericsson C510 Cyber-shot phone.

Smile Booths at SM Malls will be located in:

SM North EDSA (The Block) – May 13 to May 31, 2009

SM Mall of Asia - May 14 to May 27, 2009

SM Megamall (Building A) - May 15 to May 31, 2009

SM Cebu - June 2 to June 7, 2009

SM Davao - June 2 to June 7, 2009

SM Iloilo - June 2 to June 7, 2009

SM Pampanga - June 9 to June 15, 2009

SM Baguio - June 9 to June 15, 2009

SM Manila - June 9 to June 15, 2009

Email – You may donate smiles to smiles4unicefphils@gmail.com. Upload your digital smile photos and tell us a little about the smiles behind them. Invite friends and family to be part of the Smile Squad and give a smile for the children.

Sony Ericsson Cyber-shot™ Phones

To capture those smiles, Sony Ericsson presents a range of Cyber-shot™ phones featuring Smile Shutter™. Smile Shutter is a unique focusing technology that detects a person’s smile before taking the photo.

Sony Ericsson C510 –The C510 was rated “best imaging experience,” in the 3-megapixel range of camera phones, according to a research conducted in Germany by TESTfactory*. Its beautifully simple features include the 3.2 megapixel camera with protective slide-in lens cover, auto focus and 3.2x digital zoom. Face Detection is a focusing technology that looks up to three faces at a time. Photo Fix adjusts light balance, brightness and contrast simultaneously. The phone is also YouTube™ enabled so you can upload your videos and images straight to the web.

Sony Ericsson C905-The Gold winner in the Best Camera Phone category of the recent CNET Asia Readers’ Choice Awards is the flagship phone of the Cyber-shot range. It has an 8.1-megapixel camera with Xenon flash, and comes complete with face detection, auto focus, smart contrast, red eye reduction and image stabilizer. Store memories on its 2GB Memory Stick Micro™. Much more than a camera phone, the C905 is a GPS-enabled for geo-tagging of photos and navigation support.

Sony Ericsson C903-This soon to be available Cyber-shot phone offers a 5-megapixel camera with 16x digital zoom, photo flash, auto focus, and image and video stabilizer. The C903 also comes complete with aGPS – never lose track of where you took an image or where you are – simply tag your photos to a location or use the feature to find your way home. It also offers face detection, BestPic™ and photo fix.

The Sony Ericsson Smile Ambassador

Multi-talented and multi-awarded singer and actress Sarah Geronimo steps up as the first Sony Ericsson Smile Ambassador. Purchase a Sony Ericsson C510 Cyber-shot phone at SM Marikina, SM Megamall, SM North Edsa, SM Mall of Asia and SM Pampanga from now until June 30, 2009. You’ll get a chance to be one of 15 lucky winners who win special VIP passes to meet the Smile Ambassador in person! Winners will also get special Sarah Geronimo souvenir items and a PhP 500 Digiprint GC.

Spread The Smiles Partners

SM Malls is the campaign’s venue partner. SM boasts of some of the country’s largest shopping malls, three of which are participating in Spread The Smiles. These include SM City North EDSA , SM Mall of Asia and SM Megamall.

Digiprint is the campaign’s exclusive printing partner. Digiprint is owned and operated by LBC Imaging Network, Inc. Established in 2003 as a photo processing kiosk inside selected LBC branches, the company specializes in photo printing with delivery services, both for digital and film.

Smile Walls

We’re sharing your smiles to the world through Smile Walls in Sony Ericsson Experience Shops and in Smile Booths at SM Malls. A giant Smile Wall will rise at the SM North EDSA Sky Garden Bridgeway that will show the smiles collected from all over the country.

Help us raise a million smile photos to raise a million pesos for our children.

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