Filipinos love music. Period. And our taste in music spans across a wide range of genre. Nowadays, the brand and style of headphones or earphones one uses is a statement all to itself and with the launch of Skullcandy's latest line, there's now more reason for Filipinos to love music and be stylish at the same time.
“Filipinos
have extensively patronized our products. The love for music and style is so intertwined,
it’s fascinating,” says Skullcandy’s Business Development
Manager, Kris Altenburger. He adds, “Even
Ellen Degeneres confirms (on Twitter) that some of the best singers are
actually from this part of the globe. In addition, Filipinos are renowned
creators and consumers of music, and there is definitely a natural affinity
between the Philippines and Skullcandy.”
Skullcandy’s line of products involves
earphones and earbuds, on-ear headphones, and over-ear headphones. Some headphones come with built-in microphones that
can be used with multimedia phones, or MP3 players. Similar to the headphones, earphones
can be customized for that perfect fit, as some have interchangeable buds. They
also offer optimum sound, from controllable subwoofers, to noise-reduction
headphones, to iPod controls.
Ron Basilio, Marketing Manager of Rains
International Corporation, Skullcandy’s local distributor, shares his thrill
for the expansion plans. “We are in touch
with many retail outlets, malls, and specialty shops to make Skullcandy
accessible for more Filipinos to enjoy. We live and breathe music, so there’s
always a need for quality audio products, and that’s what we have for them.”
Skullcandy is now widely available in 59 stores
nationwide. This 2012, Rains International projects that it will be located in
at least 300 stores within Metro Manila, and 50 stores in the provinces.
“Skullcandy’s
partnership with Rains International reinforces our commitment to further
expand the brand and align ourselves in markets that reflect our passion for
sound, sport, and fashion. We believe Rains has the market experience, knowledge,
and reach that will enable our goal of becoming a music and fashion staple
among Filipinos,” Altenburger says.
Living up to its mantra, “every revolution needs a soundtrack,” Skullcandy comes fit for
everyone with different lifestyles. The skull logo has become an icon, a
rebellion that demands a control for a personal music experience.
And now, my faves in no particular order:
ICON2 Gridlock w/mic
Agent Terje
Aviator Brown
Aviator White
FMJ Chrome w/mic